First Channel is Georgia’s public broadcaster and the oldest TV channel in Georgia, established back in 1956. The management of the First Channel launched a large-scale rebranding campaign in 2016, a key element of which was the development of an online news platform. First Channel aims at becoming a leading news platform providing trustworthy information in a timely manner and contributing to a larger goal of building an informed society. This high standard requires technologically sound web platform which can perform without flaws and offer user-friendly interface to readers and the many editors of the Channel as much as the high quality content.
The Webintelligence team got engaged in the rebranding campaign from the very beginning and developed the concept, design and the actual platform on WordPress CMS. Our team was also involved in setting up the server infrastructure. For the past 2 years Webintelligence team has been providing regular technical support including further fine-tuning and development of the platform.
Together the First Channel and the Webintelligence team have developed a news platform with the following features:
- Content on 7 languages;
- 2 TV channels (First Channel and the Channel 2, broadcasting since 1991);
- 2 radios (Georgian Radio and Georgian Radio – music);
- 5 thematic spaces;
- Automated audio news;
- Geoblocking of online live broadcasting;
- Personalized news feed on home page;
First Channel has the exclusive right to live broadcast various national and international sports, musical or other events on the territory of Georgia. Since 2017 the new web platform has hosted tens of thousands of unique viewers at the same time watching the FIFA World Cup, Winter Olympics, Eurovision song contest, the Oscars and many other popular events. The website and the server infrastructure have performed very well given the pressure.
As a result, the new web platform of the first channel has:
- Improved its standing in the ranking of Georgia’s web by 106 positions;
- Hosted up to 100,000 unique visitors in a day;
- Enjoyed threefold increase in public trust.