Challenge
The Crystal project was completed in six months, involving complex coordination, financial sector compliance, and a large-scale information system, all tailored for users with different levels of digital access and literacy.
Several challenges were identified at the start of the project:
Solution
To support Crystal’s mission and digital growth, we developed a secure, responsive website with multilingual support, chatbot integration, clear content architecture, and a modern design tailored to Georgia’s regional audiences.
Here’s how we approached each of the problems:
Complex stakeholder management
As with many banking sector projects, this required communication across multiple internal departments and decision-makers, while maintaining transparency and momentum.
Transparent collaboration
We used Jira internally and shared project progress via Asana with Crystal’s team. Weekly reports and a hybrid Agile/Waterfall methodology ensured clear milestones and responsive iterations.
Security and compliance
Strict banking and data privacy requirements demanded enterprise-level security and compliance throughout the platform.
Financial-grade security implementation
The site was developed to meet international banking standards, including encryption, regular vulnerability scanning, and strict data handling protocols, ensuring peace of mind for Crystal and its users.
Content-heavy platform
Crystal needed a modern website to host large volumes of content, tools, and service information, all while staying accessible to users from diverse backgrounds, especially in rural areas.
Simplified access to extensive content
We built an architecture that organizes vast amounts of information into intuitive pathways – making it easy for users to find services, news, and support even with limited digital literacy.
Scalable, user-friendly admin panel
Crystal’s team needed full control of site content and features without requiring in-house developers or frequent external support.
Flexible WordPress admin system
We customized the admin panel to allow Crystal’s non-technical staff to manage, update, and extend the site effortlessly, reducing long-term dependency on technical teams.
Remote communication tools
The platform had to support contactless service and self-help options for rural customers with limited access to physical branches.
Smart chatbot integration
To support self-service and reduce support overhead, we integrated a chatbot that offers 24/7 help with account questions, services, and navigation – ideal for customers in remote areas.
Outcome
A future-ready digital presence for Georgia’s leading microfinance organization.
A functional, modern website tailored to Crystal’s unique audience.
Clear, well-organized content, even at high information volumes.
Fully secure and compliant with banking sector regulations.
Flexible CMS for in-house team to manage without extra support.
Chatbot-driven service to reach customers wherever they are.
