Challenge
The ESTE project required the development of an e-commerce website that could support design precision, advanced functionality, and local market integrations, while ensuring fast performance and ease of use.
Several challenges were identified at the start of the project:
Solution
We delivered a highly tailored WooCommerce platform that combined design precision, performance, and local integration – purpose-built for ESTE’s vision and customers.
Here’s how we approached each of the problems:
Complex e-commerce structure
A broad product catalog, advanced filters, brand storytelling, and customer-focused features had to be built within WooCommerce.
Structured product catalog with smart UX
We organized product data logically, enabling intuitive browsing and search with filters, brand highlights, and detailed product layouts.
Flexible and local-friendly checkout
The site required secure and user-friendly checkout and integration with Georgian bank payments and installment plans.
FLink-powered checkout integration
Through our FLink solution, we integrated payments and installment options from Georgian banks (BOG, TBC, Credo), enabling fast, secure, and flexible checkout experiences.
Speed and performance
As an e-commerce site, speed and responsiveness were crucial to maximize conversions and reduce friction for users.
Performance optimization from the start
We prioritized speed with optimized code, caching, and responsive design, ensuring quick load times across devices.
Long-term stability and ease of management
The ESTE team needed a reliable backend and intuitive CMS to handle frequent product updates, blog posts, and SEO-friendly content.
Scalable and intuitive content management
We implemented a WordPress + WooCommerce backend, making it easy for the ESTE team to update content, manage products, and maintain SEO best practices.
Outcome
Smart product structure and search for an effortless shopping experience.
Flexible, secure checkout with full local bank and installment support.
Fast load times and responsive performance across all devices.
Reliable backend tools that empower the internal team to grow content with ease.
WHAT OUR
CLIENTS SAY
“Working with Webintelligence was truly a great experience. They maintained constant communication, paid attention to every detail, and were always open to feedback and new ideas. The team delivered everything on time and with high quality. The result – ESTE.ge turned out exactly as we envisioned: modern, efficient, and user-friendly.”
Nina Nikabadze
CEO and Co-Founder, ESTE.GE
