Challenge
The Nutrimax project stood out for its complexity and scale. It involved the development of three separate websites, each with its own purpose, audience, and tone – all while maintaining brand consistency and performance.
Several key challenges were identified from the start:
Solution
To address these challenges, we developed a multi-site digital ecosystem for Nutrimax, combining strong visual identity, tailored user experiences, and scalable architecture.
Here’s how we tackled each of the challenges:
Multiple platforms, unique audiences
Each website served a distinct purpose – a corporate site for international partners, a farm-focused site for local farmers, and a pet-care site for companion animal owners. Aligning these goals while keeping the user journeys clear and intuitive was critical.
Tailored design with unified branding
We created three custom designs that reflected the tone of each site: corporate sophistication, farmer-friendly warmth, and consumer-facing charm. Despite the diversity, a consistent brand voice and visual identity unified all platforms.
Frequent updates & ease of use
The Nutrimax team needed the ability to independently manage blogs, news, and product updates across all sites.
Scalable and stable backend
We implemented a robust backend architecture that could handle continuous updates. All sites were built with performance-optimized WordPress, supporting dynamic content uploads and multimedia without gaps or slowdowns.
Design expectations and interactivity
All three sites needed to feel modern, alive, and visually engaging, especially the companion animal site, where design was a critical engagement tool.
User-friendly CMS
We developed Gutenberg patterns to enable the reusability of block layouts, empowering users to build visually compelling and consistent web pages with greater efficiency.
Content management
With frequent updates of text, images, and videos, and the need for high-volume scalability, the websites had to support ongoing content growth without performance drops.
Visually rich experience
We brought the designs to life with interactive elements, smooth transitions, and media integration, creating dynamic, moving experiences that aligned with each site’s emotional goal and user expectation.
Outcome
Three distinct, high-performing websites aligned with Nutrimax’s brand vision.
Tailored user experiences designed for partners, farmers, and pet owners.
Scalable infrastructure to support rich, ever-growing content libraries.
Visually engaging designs with interactive and animated elements.
Optimized performance to ensure speed, stability, and reliability.
Custom content tools enabling effortless updates by the Nutrimax team.
