Challenge
The goal was to develop an intuitive portal that could handle complex, diverse content while providing seamless user experiences.
Several challenges were identified at the start of the project:
Solution
Webintelligence provided full technical implementation based on the provided design and concept.
Here’s how we approached each of the issues:
Information overload
The platform had to present a large volume of varied content – shops, restaurants, events, real estate – without overwhelming the user.
Structured content system
We developed a modular structure that categorized all quarter services and spaces clearly, keeping the user journey fluid and intuitive.
Advanced search and filtering
Users needed to easily find relevant information based on location, category, or keyword.
Powerful search functionality
We implemented advanced filtering and keyword-based search to ensure users could quickly find the content they needed.
Dual-purpose content
In addition to the public-facing portal, a B2B section was needed to serve potential investors and business clients.
Dedicated B2B platform
A separate section was built for businesses and investors, including listings, contact tools, and property information.
Dynamic, real-time engagement
Social media content had to be integrated into the site to create a live connection between the digital and real-world experience.
Live social media integration
The Berlin Social Wall aggregates content from Instagram, Twitter, and Facebook, bringing real-time updates directly into the portal
Outcome
A visually engaging and content-rich platform representing the entire quarter.
Streamlined navigation with powerful filtering and search features.
Dedicated investor portal supporting B2B outreach and visibility.
Real-time social media integration to enhance community interaction.
Recognized with a German Design Award for “Excellent Communications Design – Digital Media and Online.”
Seamless technical delivery through close collaboration with creative partners.
