Challenge
As Hyundai Auto Georgia continued to grow, they needed a digital platform that could match their evolving needs and high standards.
Several challenges were identified at the start of the project:
Solution
To tackle these challenges, we built a fully customized website grounded in Hyundai’s global branding, yet enriched with local insights and user-first design.
Here’s how we approached each of the problems:
Complex product offering
Hyundai offers a wide range of vehicles and services. Organizing this information in a way that was both user-friendly and visually appealing was a key obstacle.
Simplifying complexity
We restructured the vehicle catalog using UX best practices – grouping models logically, introducing quick filters, and highlighting key features with interactive visuals such as 360-degree car views and interior highlights.
Strict branding guidelines
As part of the global Hyundai network, all design and content needed to follow corporate branding rules – leaving limited room for flexibility and creativity.
Design that balances creativity and functionality
We restructured the vehicle catalog using UX best practices – grouping models logically, introducing quick filters, and highlighting key features with interactive visuals such as 360-degree car views and interior highlights.
User experience expectations
The website had to deliver a seamless, intuitive experience across all devices, with modern features such as interactive car views, booking forms, and multiple third-party integrations.
Enhanced user journey
We restructured the vehicle catalog using UX best practices – grouping models logically, introducing quick filters, and highlighting key features with interactive visuals such as 360-degree car views and interior highlights.
Content management efficiency
The internal Hyundai team needed a backend system that was easy to use, flexible, and scalable for future updates or campaigns.
Easy-to-use Backend
We developed custom Gutenberg blocks within WordPress to allow Hyundai’s internal team to update content easily without compromising the site’s structure or design integrity.
Compliance & integration requirements
Integrating tools like Zoho CRM, Zoho Chat, Google Analytics, Meta Pixel, and Hotjar – while also ensuring GDPR and Cookie Policy compliance – added technical complexity.
Seamless integrations and compliance
All third-party tools were integrated with precision. From CRM to analytics, each element was configured to ensure data accuracy, GDPR compliance, and strong performance tracking.
Outcome
A fast, secure, and responsive website aligned with Hyundai’s global standards.
Improved content organization and navigation for end-users.
Scalable architecture to support future content and campaigns.
Custom forms and interactive features to enhance engagement.
Smooth third-party integrations that empower the sales and marketing teams.
Simplified content management for Hyundai’s internal team.
WHAT OUR
CLIENTS SAY
“I would like to express my gratitude to the entire team for the collaboration with Hyundai Auto Georgia. Every stage of our cooperation, from designing to the website’s go-live, was smooth and comfortable for us. I am satisfied both with the UX and the flexible, customized admin panel, tailored to our specific needs. The website is easy to manage and fully adapted to the specifics of our business. Considering the high-quality collaboration, we are ready to sign a monthly support contract and continue working with you. Thank you!”
Anano Nishnianidze
Head of Marketing, Hyundai Auto Georgia
