How we transformed ISET’s complex site into a user-friendly experience
Company Background
ISET was established in 2006 with support from the World Bank and international donors to bring world-class economic education to Georgia. Over the years, it has grown into the leading institution in the South Caucasus, now offering Bachelor’s and Finance Master’s programs alongside its flagship Master’s in Economics.
Main Problems
As the institution expanded, so did the complexity of its website. Key challenges included:
- Disorganized content across multiple programs and research activities
- Difficult navigation for students, faculty, and partners
- Outdated application process lacking user-friendliness and administrative efficiency
How We Solved It
We restructured the website around user needs, ensuring that each audience could easily access relevant information. A fully custom design was created based on ISET’s brand, balancing academic professionalism with modern usability.
We developed a streamlined application system – simple for students to complete, and efficient for the administration to manage. The backend was built using a flexible WordPress setup, with a focus on intuitive content management, performance, and security.
Throughout the project, we combined structured planning with iterative feedback cycles to ensure alignment with ISET’s goals. SEO migration and redirects were carefully handled to maintain search visibility.
Results
- Custom Design: A visually distinctive, brand-aligned website
- Improved Usability: Clear structure and easy navigation
- Smart Applications: Fully integrated, user-friendly forms
- Efficient Admin Panel: Simplified content and application management
- Performance & Security: Optimized load times, advanced caching, and continuous security monitoring
- SEO Optimization: Smooth transition to the new domain with improved visibility
Feedback
Hello friends,
I wanted to share the feedback we’ve received on our website: not a single negative or neutral comment so far. People describe it as easy to navigate, positive vibe, easy to find information, clear, modern, clean, user-friendly, and cool.
Thank you for helping us achieve this result!
I’m also glad that we still have your technical support for 3 months.
Thanks for everything,
Sofa
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