First Channel

Industry

Partnership

Media & Communications

6+ years

Core Service

Website

Multilingual Website Development

First Channel is Georgia’s national public broadcaster and the country’s oldest TV channel, established in 1956. In 2016, it embarked on a major digital transformation as part of a broader rebranding initiative. A key milestone was launching a modern, high-performance online platform aimed at becoming Georgia’s leading digital news source. With a mission to support an informed society, First Channel prioritized accessibility, speed, and editorial usability.

The new platform needed to meet the demands of a modern digital newsroom and a growing national audience.

Major challenges included:

Solution

We co-developed a fully customized WordPress-based platform and server setup that addressed editorial, user, and technical needs.

Here’s how we approached each of the problems:

Complex multilingual content management

The site needed to publish news in 7 languages while maintaining structure and clarity.

Scalable multilingual framework

We designed a flexible structure to support 7 languages, ensuring seamless switching and consistent UX.

High-traffic live broadcasting

The platform had to handle thousands of simultaneous viewers during major live events like the World Cup and Eurovision.

Robust live-streaming infrastructure

Server architecture was optimized for high-traffic events, with geoblocking and adaptive streaming.

Multi-channel media integration

The site had to unify 2 TV channels, 2 radio stations, and multiple thematic content streams.

Centralized media hub

TV, radio, audio news, and five thematic sections were integrated under one cohesive system.

Real-time performance under pressure

High traffic spikes required fast loading and robust server infrastructure without performance loss.

Optimized performance and reliability

Through fine-tuning, caching, and real-time monitoring, we ensured flawless delivery under heavy demand.

Outcome

A high-performance digital newsroom aligned with First Channel’s public mission.

Multilingual content framework supporting diverse audiences.

Stable infrastructure enabling reliable high-traffic live broadcasting.

Integrated platform uniting TV, radio, and news in one experience.

Increased trust and ranking up 106 places in Georgian web ratings.

Long-term partnership driving ongoing development and mobile innovation.

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