Challenge
As ISET continued to grow its academic programs and research activities, it needed a website that could support its expanding structure and diverse user base.
Several challenges were identified at the start of the project:
Solution
To tackle these challenges, we redesigned and rebuilt ISET’s website with a fully custom, user-centered approach grounded in their brand and academic identity.
Here’s how we approached each of the problems:
Disorganized content structure
Information about programs, research, and events was scattered across the site, making it difficult for users to find what they needed.
Content clarity and structure
We redesigned the site architecture to align with user journeys, organizing information into clear categories and making it easy to explore programs, research, and events.
Outdated application process
The existing system for student applications was inefficient and not user-friendly, causing friction for both applicants and administrators.
Streamlined application system
A custom application process was developed to simplify student submissions and support administrative workflows through an intuitive backend system.
Poor navigation and mobile usability
Users – including students, faculty, and partners struggled to navigate the site, especially on mobile devices.
Enhanced user experience
The site was built with responsive design principles, ensuring easy navigation and access across all devices with a clean, modern interface.
Limited backend flexibility
The ISET team faced challenges in updating content due to a rigid and outdated content management system.
Flexible content management
We implemented a custom WordPress backend with reusable Gutenberg blocks, enabling ISET’s team to manage and scale content efficiently while maintaining consistency.
Outcome
A visually distinctive, fully responsive website aligned with ISET’s academic brand and identity.
Improved content organization and intuitive navigation tailored to students, faculty, and partners.
Streamlined application process with smart forms that simplify both user experience and admin review.
Flexible backend system enabling efficient content and application management by the ISET team.
Optimized performance with fast load times, strong security protocols, and ongoing monitoring.
Successful SEO migration with improved visibility and a smooth transition to the new domain.
WHAT OUR
CLIENTS SAY
“I wanted to share the feedback we’ve received on our website: not a single negative or neutral comment so far. People describe it as easy to navigate, positive vibe, easy to find information, clear, modern, clean, user-friendly, and cool. Thank you for helping us achieve this result. I’m also glad that we still have your technical support for 3 months. Thanks for everything!”
Sopha Gujabidze
Deputy Director, ISET
