Challenge
The new platform needed to meet the demands of a modern digital newsroom and a growing national audience.
Major challenges included:
Solution
We co-developed a fully customized WordPress-based platform and server setup that addressed editorial, user, and technical needs.
Here’s how we approached each of the problems:
Complex multilingual content management
The site needed to publish news in 7 languages while maintaining structure and clarity.
Scalable multilingual framework
We designed a flexible structure to support 7 languages, ensuring seamless switching and consistent UX.
High-traffic live broadcasting
The platform had to handle thousands of simultaneous viewers during major live events like the World Cup and Eurovision.
Robust live-streaming infrastructure
Server architecture was optimized for high-traffic events, with geoblocking and adaptive streaming.
Multi-channel media integration
The site had to unify 2 TV channels, 2 radio stations, and multiple thematic content streams.
Centralized media hub
TV, radio, audio news, and five thematic sections were integrated under one cohesive system.
Real-time performance under pressure
High traffic spikes required fast loading and robust server infrastructure without performance loss.
Optimized performance and reliability
Through fine-tuning, caching, and real-time monitoring, we ensured flawless delivery under heavy demand.
Outcome
A high-performance digital newsroom aligned with First Channel’s public mission.
Multilingual content framework supporting diverse audiences.
Stable infrastructure enabling reliable high-traffic live broadcasting.
Integrated platform uniting TV, radio, and news in one experience.
Increased trust and ranking up 106 places in Georgian web ratings.
Long-term partnership driving ongoing development and mobile innovation.