Challenge
This six-month website transformation included technical, design, content, and coordination complexities that required a refined project management approach.
Several challenges were identified at the start of the project:
Solution
To meet PMCG’s high standards, we delivered a polished, research-driven website that reflects their international impact, while being easy to manage, secure, and built to scale.
Here’s how we approached each of the problems:
International collaboration
The project involved stakeholders and team members across Georgia, Germany, and Poland – requiring consistent communication, time zone coordination, and full project transparency.
Transparent international collaboration
We used Jira for internal coordination and Asana for client-facing updates. Weekly activity reports ensured full visibility and fast feedback, overcoming cross-border communication hurdles.
Complex content migration
PMCG’s existing platform hosted years of multilingual, multi-format content that needed to be migrated while maintaining structure, consistency, and quality.
Structured, multi-format content migration
Our team conducted a detailed mapping process to standardize diverse content types. This ensured legacy material was accurately presented in the new site structure.
Custom design vision
Creating a new design system aligned with PMCG’s global presence and professional identity demanded custom research-based UX/UI – developed in collaboration with a Polish design agency.
Research-driven custom design
Working with design agency modulus.vision, we implemented a clean, minimal UI based on UX research, user journey mapping, and international trends – reflecting PMCG’s professional image.
SEO strategy and domain redirection
To maintain search visibility and improve performance, we needed a robust SEO implementation, including redirects from legacy URLs and optimized metadata.
SEO foundation and smart redirects
We applied on-page SEO best practices and implemented a full redirect system to transfer authority from old pages, improving the site’s visibility in global search engines.
Scalable administration
The site needed to be both complex in structure and easy for PMCG’s internal team to manage, update, and expand without needing constant technical support.
Flexible and simple admin tools
The WordPress-based admin panel was customized with reusable blocks and content modules, enabling easy page management, plugin integration, and content updates by non-tech users.
Outcome
A world-class platform for PMCG’s international impact.
High-performance website tailored to diverse global audiences.
Modern, UX-researched design aligned with PMCG’s brand.
Well-structured content migration supporting years of data.
Enhanced SEO visibility and global search presence.
User-friendly admin interface for easy content management.
Secure and resilient infrastructure with built-in threat response.
